김호준 교수 연구실
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·2022
A Study on the Effect of Airbnb’s Motivation Factor and Constraint Factor on Switching Intention: Moderating Effect of Hotel Royalty Program
Ho-Joon Kim
Journal of Tourism and Leisure Research
초록
The purpose of this study is to examine the effects of motivational and constraint factors on conversion intention when customers using Airbnb switch to hotel use.<BR> As a result of the study, it was found that Airbnb
키워드
Constraint (computer-aided design)Factor (programming language)BusinessAdvertisingMarketingPsychologyMicroeconomicsEconomicsComputer scienceMathematics