문정훈 교수 연구실
article|
인용수 6
·2007
The Impact of Shopping Motives and Emotions on Online Shopping Behavior: Shopping-experienced Customer Group vs. Potential Shopping Customer Group
Deok-ran Hwang, Youngchan Choe, Junghoon Moon, Mi Young Kim
IF 9.8Journal of Business Research
키워드
Group (periodic table)Group buyingAdvertisingBusinessMarketingConsumer behaviourPsychology
타입
article
IF / 인용수
9.8 / 6
게재 연도
2007