신중원 교수 연구실
article|
인용수 958
·1994
Consumer Ethnocentrism: A Test of Antecedents and Moderators
Subhash Sharma, Terence A. Shimp, Joongwon Shin
IF 10.1Journal of the Academy of Marketing Science
키워드
Consumer ethnocentrismEthnocentrismTest (biology)Empirical researchPsychologySocial psychologyMarketingCountry of originConsumer behaviourAdvertising