신중원 교수 연구실
article|
인용수 65
·2021
Aww effect: Engaging consumers in “non-cute” prosocial initiatives with cuteness
Joongwon Shin, Anna S. Mattila
IF 9.8Journal of Business Research
키워드
Prosocial behaviorPsychologyBeneficiaryActive listeningSocial psychologyAppealAdvertisingBusinessCommunicationPolitical science