서아영 교수 연구실
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hybrid
·인용수 0
·2026
Digital human avatars as virtual influencers shape climate engagement and pro-environmental commitment
Xi Luo, Weng Marc Lim, Ayoung Suh, Izian Idris, Pei Shan Soon, Lan Ma, Jun-Hwa Cheah
IF 9.8Journal of Business Research
키워드
Influencer marketingSocial mediaVirtual worldVirtual actorVirtual realityPublic engagement