문형빈 교수 연구실
article|
인용수 20
·2022
Which consumers are willing to pay for smart car healthcare services? A discrete choice experiment approach
JongRoul Woo, Jungwoo Shin, Hongbum Kim, HyungBin Moon
IF 13.1Journal of Retailing and Consumer Services
키워드
Willingness to payMixed logitBusinessService (business)MarketingEarly adopterDiscrete choiceOrder (exchange)Health careLogistic regression