문형빈 교수 연구실
article|
인용수 17
·2022
Nudging energy efficiency behavior: The effect of message framing on implicit discount rate
Jiyong Park, Woojin Son, HyungBin Moon, JongRoul Woo
IF 14.2Energy Economics
키워드
Framing (construction)Framing effectEconomicsEfficient energy useProspect theoryPurchasingLoss aversionValuation (finance)MicroeconomicsPsychology