HanByeol Stella Choia , Wonseok Oha* , Chanhee Kwakb, Junyeong Leec & Heeseok Leeaa College of Business, Korea Advanced Institute of Science and Technology, Seoul, Koreab Department of Data Science, Kangnam University, Yongin, Koreac Department of Management Information Systems, Chungbuk National University, Cheongju, Chungbuk, KoreaHanByeol Stella Choi () is a research assistant professor in Digital Innovation Research Center at Korea Advanced Institute of Science and Technology (KAIST). She received her Ph.D. in Management Engineering from the College of Business at KAIST. Her research interests include business analytics, privacy, information security, and societal impacts of information systems. Dr. Choi’s research has been published in such journals as Journal of Management Information Systems, Decision Support Systems, and Security Journal. She has also presented her work at Hawaii International Conference in System Sciences, Conference on Information Systems and Technology, and Americas Conference on Information Systems.Wonseok Oh (; corresponding author) is the KAIST C.B. Chair Professor of Information Systems in the College of Business at KAIST. He received his Ph.D. in Information Systems from the Stern School of Business at New York University. His research interests include network theory, economics of information systems, mobile app consumption, and social media. Dr. Oh’s research work has been published in Information Systems Research, International Journal of Electronic Commerce, Journal of the Association for Information Systems, Journal of Management Information Systems, MIS Quarterly, Management Science, and other journals. He is a senior editor of Information Systems Research and has served as an associate editor for MIS Quarterly.Chanhee Kwak () is an assistant professor in the Department of Data Science at Kangnam University, Korea. He received his Ph.D. in Management Engineering at KAIST. His research interests include ethical use of personal data and interpretable machine learning. Dr. Kwak’s research work has been published in academic journals including Journal of Management Information Systems, Journal of Business Ethics, International Journal of Information Management and Journal of Knowledge Management.Junyeong Lee () is an assistant professor in Department of Management Information Systems at the Chungbuk National University (CBNU), Korea. He received his Ph.D. in Management Engineering at the KAIST. His research interests include collective dynamics and human behavior in information systems. His work has been published in such journals as Journal of Management Information Systems, Journal of Business Ethics, International Journal of Information Management, and Communications of the ACM.Heeseok Lee () is a Professor of IT and Strategy of the College of Business at KAIST. He was previously Dean for the Graduate School of Information and Media Management. He received his Ph.D. in MIS from the University of Arizona. Dr. Lee’s research papers have appeared in such journals as Journal of Management Information Systems, Information and Management, European Journal of Operational Research, Computers in Human Behavior, MIS Quarterly, and others. He received the Herbert Simon Award from International Academy of Information Technology and Quantitative Management for his contribution in IT and Decision Making.