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박성희 연구실
한국외국어대학교 글로벌스포츠산업·경영전공
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박성희 연구실

한국외국어대학교 글로벌스포츠산업·경영전공 박성희 교수

박성희 연구실은 스포츠경영학을 기반으로 스포츠 소비자 행동, 스포츠마케팅, 스포츠 미디어 이용, 팬 경험과 만족, 팀 동일시 및 재관람 의도 등 스포츠산업의 핵심 현상을 연구하며, 특히 호기심과 같은 심리적 요인이 스포츠 팬의 반응과 행동에 미치는 영향을 규명하고 이를 실제 스포츠 비즈니스와 마케팅 전략에 적용하는 실천적 연구를 수행하고 있다.

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연구 영역 전체보기
스포츠 소비자 행동과 호기심 기반 마케팅 thumbnail
스포츠 소비자 행동과 호기심 기반 마케팅
연구 성과 추이
표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.

5개년 연도별 논문 게재 수

15총합

5개년 연도별 피인용 수

24총합
주요 논문
3
논문 전체보기
1
article
|
gold
·
인용수 0
·
2025
In silico construction of polyvalent multi-epitope respiratory syncytial virus subunit vaccine: focusing on prevalent HLA allele types in Korea
Myoung Hee Han, Byung Il Yoon, Min‐Kyu Kim, Seong-Hee Park, Jae Hyang Lim
Journal of Taibah University for Science
Respiratory syncytial virus (RSV) is a leading cause of lower respiratory infections in infants and the elderly. The burden of RSV-related hospitalizations and deaths is significantly increasing. Recently, RSV vaccines targeting F protein have been approved, but their long-term efficacy is yet to be evaluated. This study aimed to design a polyvalent multi-epitope RSV subunit vaccine tailored to Korean HLA types using in silico methods. Nine prevalent HLA allele types in Korea were used to predict vaccine epitopes. Combinations of selected epitopes were created, and stable combinations were selected and conjugated with human β-defensin and PADRE. Fifty-five multi-epitope combinations were selected for vaccine construction, and 33 vaccine constructs induced strong immune responses in silico. The final vaccine candidate is a 228-amino acid construct weighing 23,957 Da and effectively induces humoral and cellular immune responses with high population coverage, suggesting potential for further development.
https://doi.org/10.1080/16583655.2025.2514284
Epitope
Virology
In silico
Human leukocyte antigen
Protein subunit
Virus
Allele
Biology
Immunology
Antibody
2
article
|
gold
·
인용수 6
·
2024
Denoising Graph Autoencoder for Missing Human Joints Reconstruction
Wonseok Lee, Seong-Hee Park, Taejoon Kim
IF 3.6 (2024)
IEEE Access
Skeleton-based human action recognition (HAR) is being utilized in various fields like action classification and abnormal behavior detection. The accurate coordinates of the human joints are a crucial factor for the high performance in skeleton-based HAR. However, the missing joints caused by occlusion and invisibility result in performance degradation. Hence, in this paper, a missing joint reconstruction model is proposed to improve the performance of skeleton-based HAR. The proposed model, based on a denoising graph autoencoder (DGAE), regards missing joints as noise corrupted information and aims to reconstruct them to be close to their original coordinates. When the encoder of the proposed model compresses the noised input into a latent vector, a masking Laplacian matrix is introduced to reduce the effect of the missing joints’ features. The masking Laplacian matrix adjusts the effect of features between a missing joint and its adjacent joints by altering the weights of an adjacent matrix. In the decoder, a Laplacian matrix, which represents the connections among the joints, is utilized to reconstruct an output from the latent vector. The experiment result shows that the proposed model reconstructs the coordinates of missing joints with a marginal error. In addition, the performance of skeleton-based HAR is enhanced by reconstructing the missing joints.
https://doi.org/10.1109/access.2024.3392356
Laplacian matrix
Computer science
Pattern recognition (psychology)
Autoencoder
Artificial intelligence
Missing data
Joint (building)
Laplace operator
Noise reduction
Factor graph
3
article
|
gold
·
인용수 8
·
2023
Intelligent Complementary Multi-Modal Fusion for Anomaly Surveillance and Security System
Jae-hyeok Jeong, Hwan-hee Jung, Yong‐Hoon Choi, Seong-Hee Park, Min Suk Kim
IF 3.4 (2023)
Sensors
Recently, security monitoring facilities have mainly adopted artificial intelligence (AI) technology to provide both increased security and improved performance. However, there are technical challenges in the pursuit of elevating system performance, automation, and security efficiency. In this paper, we proposed intelligent anomaly detection and classification based on deep learning (DL) using multi-modal fusion. To verify the method, we combined two DL-based schemes, such as (i) the 3D Convolutional AutoEncoder (3D-AE) for anomaly detection and (ii) the SlowFast neural network for anomaly classification. The 3D-AE can detect occurrence points of abnormal events and generate regions of interest (ROI) by the points. The SlowFast model can classify abnormal events using the ROI. These multi-modal approaches can complement weaknesses and leverage strengths in the existing security system. To enhance anomaly learning effectiveness, we also attempted to create a new dataset using the virtual environment in Grand Theft Auto 5 (GTA5). The dataset consists of 400 abnormal-state data and 78 normal-state data with clip sizes in the 8-20 s range. Virtual data collection can also supplement the original dataset, as replicating abnormal states in the real world is challenging. Consequently, the proposed method can achieve a classification accuracy of 85%, which is higher compared to the 77.5% accuracy achieved when only employing the single classification model. Furthermore, we validated the trained model with the GTA dataset by using a real-world assault class dataset, consisting of 1300 instances that we reproduced. As a result, 1100 data as the assault were classified and achieved 83.5% accuracy. This also shows that the proposed method can provide high performance in real-world environments.
https://doi.org/10.3390/s23229214
Autoencoder
Computer science
Anomaly detection
Artificial intelligence
Leverage (statistics)
Convolutional neural network
Data mining
Deep learning
Pattern recognition (psychology)
Machine learning
최신 특허
특허 전체보기
상태출원연도과제명출원번호상세정보
소멸2017빙상 트랙 운용을 위한 돔 시스템1020170061683
전체 특허

빙상 트랙 운용을 위한 돔 시스템

상태
소멸
출원연도
2017
출원번호
1020170061683

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