박성희 교수 연구실
컨퍼런스
2007 Sport Marketing Quarterly
The curiosity gap model: Curiosity and intention to watch novel sports.
2007 Sport Marketing Association
Influence of state curiosity on the intention to watch novel sports.
2008 North America Society for Sport Management (NASSM)
The measurement of sport fan curiosity.
2009 North America Society for Sport Management (NASSM)
The Influence of spectator sport service satisfaction and team identification on fans’ re-spectating intention in Korean Basketball League.
2009 North America Society for Sport Management (NASSM)
Exploring the effects of curiosity and openness to experience of the big five traits on sport media consumption behaviors.