2009 17th European Conference on Information Systems
The Effects of Online Commentary on Users` Information Processing in the Context of Online Discussion Forums
2009
2009
2009 ACR(Associations for Consumer Research) Conference
Consumer Response to Firm Crisis Information: The Moderating Role of Regulatory Focus on Selective Exposure
2009
2009
2009 Asian-Pacific Association for Consumer Research
The Effect of Gender and Product Categories on Consumer Online Information Search
2009
2009
2003 the society for consumer psychology conference
The effects of corporate social responsibility (CSR) on consumer evaluations
2003
2003
2002 the society for consumer psychology conference
Cross-cultural Differences in Brand Extension Evaluations: The Effect of Holistic and Analytic Processing
2002
2002