본 연구실은 창업과 벤처기업, 기술경영, R&D 투자 전략, 융합기술 사업화, 에너지 전환과 탄소중립 대응을 중심으로 기업의 혁신과 성장 메커니즘을 연구하며, 4차 산업혁명 환경에서 산학협력과 데이터 기반 분석을 통해 기술의 시장화와 지속가능한 가치창출 전략을 탐구한다.
Confirmation bias, information selection, and belief reinforcement about the safety/risk of nuclear spent fuel storage facilities
Daeyoun Lee, Woo J. Kim, Young Rok Choi
IF 2.6
Nuclear Engineering and Technology
This study investigates the phenomenon of confirmation bias in information selection in the context of nuclear spent fuel (NSF) storage facilities. An online survey was administered to a sample of 321 residents in South Korea. They were asked to assess their beliefs about the safety/risk of NSF storage facilities before and after their exposure to additional information. Our findings show a positive association between the initial belief and confirmation bias, suggesting that the research participants tend to select articles consistent with their beliefs about the safety/risk of the facility. Trust in government is negatively related to confirmation bias, implying that residents with a greater level of trust in government are more likely to choose information opposing their initial beliefs. Finally, this study finds the self-reinforcing and potentially polarizing nature of individuals' beliefs about the safety/risk of NSF storage facilities as residents’ initial beliefs are reinforced rather than challenged after they reviewed self-selected articles. Implications for public policy and communication strategies related to improving the acceptance of NSF storage facilities are discussed.
The Motivational Effect of Perceived Failure Stigma for Re-Starting Entrepreneurs
Lu Zhang, Young Rok Choi
Academy of Management Proceedings
The current study challenges the prevailing perspective that failure stigma is uniformly detrimental to entrepreneurs. Drawing on social identity theory and stereotype reactance theory, we develop a model that portrays perceived failure stigma as a source of motivation for entrepreneurs’ restarting endeavors. We predict that perceiving failure stigma may increase restarting entrepreneurs’ desire to defy the negative stigma, which in turn leads to more opportunity recognition activities and improved new venture performance. We further consider entrepreneurs’ external attribution of failure as a boundary condition in the relationship between perceived stigma and desire to defy stigma. We tested our hypotheses by collecting three waves of survey data from 348 Korean entrepreneurs who had entrepreneurial failure experience and restarted new venture after failure. Our findings provide support for the positive effect of perceived stigma on restarting entrepreneurs’ opportunity recognition activities and new venture performance through their desire to defy stigma. We also find that entrepreneurs’ external attribution of failure accentuated the effect of perceived failure stigma on desire to defy stigma. The research and practical implications of these findings are discussed.
User Preferences of Privacy-Enhancing Attributes of a Smart Speaker
Hanbyul Choi, Jonghwa Park, Young Rok Choi, Yoonhyuk Jung
IF 4.9
International Journal of Human-Computer Interaction
Smart speakers become a versatile and convenient device to provide digital contents in our daily life. However, given the challenges of privacy management in smart speakers, it is required to examine how users cope with privacy threats of the devices. In this study, we examine how the privacy-enhancing attributes of smart speakers influence users’ preferences when choosing devices. The preference structure was generated from a conjoint approach, dealing with four privacy-enhancing features (parasite function, data storage method, security notice, and speaker recognition function) and two typical factors affecting consumer decision making (brand and price). Data collected from a survey of 516 consumers identified that, aside from the attribute of price, parasite function was ranked as the most preferred attribute. We also compared the findings across three user clusters. By examining concrete and explicit attributes regarding privacy-enhancing features, the present study provides novel insights into users’ understanding of privacy.
본 과제는 지역에서 기업과 대학이 함께 문제를 풀고 인재를 키우는 전주기 산학협력 체계를 운영해 혁신허브를 구축하는 프로젝트임.
연구 목표는 전주기 산학협력 체계 구축을 통한 지역산업 성장기반 마련임. 프로젝트Lab으로 기업애로R&D를 산학협력 R&D로 해결하고, 재직자 비학위과정은 수요조사 기반 현장필요 교육으로 편성하며, 성과공유회·신산업 세미나·컨페서 운영으로 상시 애로청취와 기업만족도 80% 이상을 추진함. 기대 효과로 전주기 산업성장 생태계 형성, 산학융합지구 지원프로그램 확보, 중소기업-학생 미스매치 최소화 및 고용증대 기여가 예상됨.
본 과제는 산업현장의 인간과 데이터를 이해하는 융합기술 기반 사업화 리더를 양성해 기업 성장을 촉진하는 인력양성 프로그램임.
연구목표는 인간을 통해 산업현장 문제를 파악·해결하고, 데이터로 보이지 않는 문제를 파악·해결하며, 2가지 이상 기술과 가치사슬을 통합 사고하는 인재 육성에 있음. 핵심연구내용은 ‘1(기술)+1(異種기술)’형 융합기술 전문가 양성으로 1(주력산업 기술)+1(AI/ICBM) 또는 1(신산업 기술) 조합을 운영하고, 산업현장 이해와 AI 기반 데이터분석 역량을 겸비하며, 지역 거점 글로벌 사업화 지원 네트워크를 지식 플랫폼화하는 체계 구축임. 기대효과는 기업이 원하는 2가지 이상 기술지식+실무능력+AI 활용능력을 갖춘 인재 공급을 통해 애로기술의 기획·관리·사업화 해결에 기여하고, 사업화 Best Practice 및 우수 콘텐츠 확산으로 성과 제고 및 지식 플랫폼 역할 수행임.