양병화 교수 연구실
컨퍼런스
The 11th International Conference on Convergence Technology in 2021
The Relationship between Big-Five Personality and Trust in m-Marketing Channel
2021
2021
ICAMA-KAS 2020 International Conference
Dual Routes to Customer Loyalty:A Comparison and Integration of an Exchangebased vs. a Relational-based Approach
2020
2020
The 10th International Conference on Convergence Technology in 2020
The effects of m-service commitment and positive affect on mobile advertising acceptance
2020
2020
ICCT2019 The 9th Intenational Conference on Convergence Technology in 2019
The Effects of Self-Construal and Perceived Value on Mobile Commerce Acceptance
2019
2019
the 6th International Conference on Covergence Technology 2016
The effect of the visual dynamic affecting the focal attention and perceived risk on cause-related marketing advertising
2016
2016