Exploring the Relationship Between Avatar Ego Types and Communication: A Comparative Study of South Korea and the United States Based on the Expectation Confirmation Model
이형석
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, 2024
2
culture and trait inferences from facial cues
이형석
Culture and Brain, 2022
3
The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
이형석
INTERNATIONAL JOURNAL OF ADVERTISING, 2020
4
Internet media personality: scale development and advertising implications
이형석
INTERNATIONAL JOURNAL OF ADVERTISING, 2015
5
Understanding consumers' creating behaviour in social media: An application of uses and gratifications and the theory of reasoned action
이형석
International Journal of Internet Marketing and Advertising, 2014
6
Predicting and Understanding Undergraduate Students' Intentions to Gamble in a Casino Using an Extended Model of the Theory of Reasoned Action and the Theory of Planned Behavior
이형석
JOURNAL OF GAMBLING STUDIES, 2013
7
Sporting Event Personality: Scale Development and Sponsorship Implications
이형석, 조창환
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 2012
8
Cultural orientation and the persuasive effects of fear appeals: The case of anti-smoking public service announcements
이형석, 박진성
JOURNAL OF MEDICAL MARKETING, 2012
9
The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implication
이형석
JOURNAL OF SPORT MANAGEMENT, 2009
10
THE MATCHING EFFECT OF BRAND AND SPORTING EVENT PERSONALITY: SPONSORSHIP IMPLICATIONS