Positioning
2001
원저자: Jack Trout | McGraw-Hill Education
The Architecture of Happiness
2009
원저자: De Botton, Alain | Simon Vance(NRT)
body of truth : leveraging what consumers can't or won't say
2003
원저자: Dan Hill | Wiley
From Sell, to Sell
2016
원저자: Manabu Mizuno | 誠文堂新光社
Selling Dreams:How to Make Any Product Irresistible
1999
원저자: Gian Luigi Longinotti-Buitoni | Simon & Schuster