How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues
Yoo, Joon Woo, Park, Junsung, 박희준
Journal of Research in Interactive Marketing, 202505
2
Understanding the Impact of Inconsistency on the Helpfulness of Online Reviews
Park, Junsung, Park, Heejun
Journal of Theoretical and Applied Electronic Commerce Research, 202504
3
The impact of AI-enabled CRM systems on organizational competitive advantage: A mixed-method approach using BERTopic and PLS-SEM
Yoo, Joon Woo, Park, Junsung, 박희준
Heliyon, 202408
4
Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z
Park, Junsung, Yoo, Joon Woo, Cho, Youngju, 박희준
International Journal of Bank Marketing, 202407
5
Understanding user resistance of？smart factory adoption: a？focus？on small and medium-sized enterprises
Park, Junsung, Yoo, Joon Woo, 박희준
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 202407
6
Enhancing safety of construction workers in Korea: an integrated text mining and machine learning framework for predicting accident types
Yoo, Joon Woo, Park, Junsung, 박희준
International Journal of Injury Control and Safety Promotion, 202404
7
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung, Yoo, Joon Woo, Cho, Youngju, 박희준
Journal of Retailing and Consumer Services, 202311
8
Understanding VR-Based Construction Safety Training Effectiveness: The Role of Telepresence, Risk Perception, and Training Satisfaction
Yoo, Joon Woo, Park, Jun Sung, Park, Hee Jun
Applied Sciences (Switzerland), 202301
9
Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic
Yoo, Joon Woo, Park, Junsung, Lee, Jong Ho, Park, Heejun
SERVICE BUSINESS, 202209
10
Controlling defective items in a complex multi-phase manufacturing system